SUPPORT nl

CAMPAIGNS

Kite surfing across the North Sea, a 1000km sup tour across the Rhine, a 550 km sup tour through The Netherlands visiting schools and meeting representatives of the packaging business ...

Check out our campaigns, expeditions and successes achieved, such as deposits on plastic bottles and cans, waste separation in schools, paper instead of plastic wrappers, plastic polluting products removed from the stores and new campaigns. 

Operation Clumsy

Operation Clumsy invites you to photograph lost gloves and mittens on the street. By collecting these images, we show that litter follows a normal distribution: from deliberately discarded waste at one extreme to accidentally lost valuables at the other. What role does design play in whether objects become litter? Join the research. Download the Plastic Avengers app and take part in Operation Clumsy.

Operation Overload

Operation Overload

Operation Overload exposed overflowing public waste bins as a direct source of litter, driven by rising on-the-go consumption. The report was presented to the Dutch Parliament on 18 April 2023, leading to discussions with the Ministry. We called for identifying a “litter-risk index” per packaging type, introducing financial incentives for better design. Less volume, smarter design, less litter.

Operation Overload
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Operation Suck Pouch

Together with Plastic Avengers, we analysed 24,000 photos of drink pouches in the largest crowdsourced litter study in the Netherlands. Results are alarming: a 60% increase since 2020, while bottles and cans dropped sharply due to deposit return. On 7 April 2026, the report will be presented to the Dutch Parliament, calling for photo-based analysis as the foundation for litter research.

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Operation Takeaway - BAKZEIL

Operation Takeaway Containers documented 6,621 littered food containers across the Netherlands. The findings were presented to the Dutch Parliament on 17 December 2024. This led to the abolishment of the plastic surcharge and we argued for a ban on plastic containers based on evidence. Photo analysis reveals where plastic-free alternatives already exist, and where policy should drive redesign, reuse, or deposit-return systems.

Yearly national bin count day

Join hundreds of volunteers across the Netherlands to photograph and count public bins during the second National Bin Count Day. We’re investigating the “opened-bin” issue linked to deposit-return bottles and cans . More photos mean better insight into litter patterns and solutions - like dedicated deposit bins or improved closures. Everyone can participate with a phone and the free Plastic Avengers app.

Campaigns 2014-now

Presentations, Schools