In 2017 the Plastic Soup Surfer forces a political breakthrough with a resolution he drafts himself. Bottle deposits lead to a major decline of littering. The record attempt kitesurf crossing of the North Sea – 180km from The Netherlands to England on a board made from plastic bottles – is the kickstart to a petition for bottle deposits and is signed by 60 thousand people.
Plastic pollution starts on land and we need to tackle it at its source
Surfing & politics
Captains of industry
He confronts the CEOs of Coca Cola, Heineken, Pepsico, Spa and Dutch supermarket using a bailiff and a judicial notice especially developed for this occasion. He takes along the plastic bottles he found in the river Rhine after having paddled it from the source, high up in the Alps down to its murky river mouth (>1000km). A campaign from source to sea and then back upstream to the source of the plastic pollution: The companies.
Unite the fight
With the Dutch community of plastic activists and NGO’s he organized a national conference on the future of plastics (2019). The resulting ‘Plastic Avengers Manifest’ states 5 principles to a ‘sustainable use of plastics’.
VP Frans Timmermans became the ambassador.
I am not accusing the material but the way we put it to use. Plastic is catalyzing the Throw-Away Society