In the Netherlands alone, 5 million disposable cups are used every morning. These 5 million cups are only used once before ending up in the incinerator, or worse, in our environment.
Put those 5 million disposable cups in a row and you have a line 385 km long.
In July, I will cover that exact distance, surfing from Brussels to Amsterdam, on a surfboard made of used disposable cups. While navigating inland waters I'll use a Fliteboard e-foil, and on open water, I'll utilize a wing made of old kitesurf kites.
The goal of my "Mission Reuse Expedition" is to fight for the adoption of reusable cups and the elimination of disposable cups. Disposable cups represent the disposable society we live in, showcasing the rampant waste and pollution it leads to. We have to and can get rid of it. To start with let's target the disposable cups. Reusable should be the new norm.