The plastic soup problem can only be solved at the source. Since 2015, I have campaigned with others for a strong reduction of plastic litter. We forced several breakthroughs.

We wanted deposits on small plastic bottles and cans - we succeeded. We want products that lead to a lot of plastic pollution to no longer be sold. This has been successful for a number of products.

Together with the Plastic Avengers and their ambassador Frans Timmermans, we are trying to achieve stricter EU measures to combat plastic litter.


2016-2021 | Deposits on small plastic bottles and cans has been the result with the greatest impact so far.
Read about years of campaigning: two expeditions, a self-written motion, 55,000 signatures, the use of bailiffs and actions with supporters.


Paper wrappers

2018-2020 | AntaFlu throat lozenges get paper wrappers instead of plastic wrappers. 
With the app, we collected photos of AntaFlu plastic wrappers and went with the bailiff to the CEO of Pervasco. He turned out to be extremely cooperative!

Anta Flu: plastic sweet wrappers become paper wrappers
Bright Binners Petition 2020

Waste seperation at schools

2020-2021 | In 2020, I made a sup tour along elementary schools in the Netherlands to advocate waste separation in schools. Pupils - Bright Binners - asked their mayor to make waste separation possible. The packaging industry opposed but thanks to a motion by two political parties, this will succeed.

Bright Binners Tour 2020

Splash plastic & plastic confetti

2020 | 4500 stores removed water balloons - 'SplashPlastic' - and plastic confetti from their shops after we confronted them with 10,000 photos of water balloon litter. Almost all Dutch retail companies signed our SplashPlastic Covenant, which is now part of an EU amendment.

Operation SplashPlastic

End of sale fireworks containing plastic

2019-2020 | Crackling Balls are children's fireworks meant to be thrown on the ground. The plastic covering is usually left in the environment.
With 60,000 photos and an impending lawsuit, we succeeded in virtually stopping the sale of crackling balls and other fireworks containing plastic.

Operation Crackling ball

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Forcing breakthroughs

Read more about our strategy of agenda setting, activating people, connecting and forcing breakthroughs.


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