Plastic soup starts on land
Plastic is not disappearing
An enormous amount - and increasingly more - of plastic is produced. Hundreds of millions of tons every year. It is very suitable and very cheap packaging material. So cheap that the packaging material has no value and is not handled with care. But once in nature it does not disappear, it only breaks down into ever smaller pieces and eventually into microplastics and nanoplastics, invisible small pieces that enter the body.
This is the plastic paradox: the increasingly massive production of cheap plastic for impulse purchases, while the material is unsuitable for impulsive behavior. The careless throwing away of plastics has extremely harmful and costly consequences on a global scale.
The plastic soup solution: tackling the source
The Hold polluting companies responsible
Rules and social pressure
The Plastic Soup Surfer Approach
1 Agenda setting
We bring attention to the problem of plastic pollution and its causes. We do this through spectacular surf and sup campaigns, such as the North Sea crossing or the sup trip across the Rhine. For example, we put the need for deposits on plastic bottles and cans on the map. We put pressure on polluting companies and politicians. We write motions that lead to better legislation (deposit).
We activate people to participate, such as elementary school students who ask to separate waste in the classroom. Or by asking people to send us pictures of litter like Knetterballen and Mars or AntaFlu wrappers through our app. Or by partnering with our community, like the Plastic Avengers. With more people, photos and data, we create more pressure and more mass, which companies and politicians are sensitive to.
In our Plastic Talkshows, we engage with scientists, activists, politicians and business people to find new ways and strategies to fight the plastic soup.
We are always driving towards a breakthrough: changing the system and the behavior of companies; deposits on plastic bottles and cans, waste separation, less packaging, biodegradable packaging...
By appealing actions, cooperation, purposefulness, tact, creativity, flexibility and perseverance much has been achieved so far and we will continue to force new breakthroughs.